The fast pace of life: more and more people are finding it difficult to fit together their work and personal commitments, and even just taking a break is getting more complicated every day! On top of that, there are strict new health and hygiene rules that hairdressers must comply with: safety distances between workstations, sanitation of work tools, use of mask and gloves, compulsory booking, ... long procedures that require much more time to serve the same number of customers.

In this landscape, the Nouvelle laboratories have created ESPRESSOTIME. In just 10 minutes, this permanent colouring ritual guarantees maximum results in terms of hair shine and coverage, reducing by 70% the time needed at the salon for the colour service. Maximum effectiveness in the minimum amount of time!

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