About Us


Emsa Distribution (Pty) Ltd was founded by Jonathan Lieman in 2017. With more than 16 years’ experience in the industry, he wanted to set up a company to supply products to all sectors of the South African market. Emsa controls multiple divisions and a host of top-quality brands used in hair and beauty salons. After several recent acquisitions, Emsa has now become the largest supplier in Southern Africa of professional hair and beauty supplies. Emsa is currently positioned in Johannesburg and Cape Town with many sub-distributors nationwide.


Lime Light was the first company within Emsa Distribution to cater for the professional hair and beauty industry at large. We have an experienced team dealing with top colleges/training institutes around South Africa, as well as servicing top salons daily. We pride ourselves on the quality of our products and service. We have dedicated staff who will personally assist with any request, no matter how big or how small. Leave it to Lime Light to help you with any of your salon needs. Lime Light offers its products nationwide with a team of experienced distribution channels to assist in door to door delivery within 48 hours. We offer tailored solutions for any size salon/company, from the smallest hair clip to the largest salon bed. Know you are in good hands at Lime Light!


Depilève is the world’s leading brand in professional hair removal systems, distributed in more than 120 countries. Depilève is convinced that a complete professional hair removal system must provide a wide range of pre and post-depilatory cosmetics that condition and treat the skin to reveal all its beauty after hair removal. That is why we offer a wide variety of waxes and treatments that adapt to each type of hair, to all skin conditions and to all areas. Our hair removal services combine the best cosmetic treatments with the latest technology and the most accurate methodology.


Hands Down is a leading, dynamic wholesaler for the beauty and hair Industry. Since 1999 we have been serving the complex, varied needs of salons and spas in order to assist them with keeping up with the constant growth/change within the Industry. We have grown to become the first choice of thousands of professionals across the country. In June of 2019 Hands Down underwent a positive change when Emsa Distribution acquired the business. As a result, we are under new management which has given Hands Down the opportunity to tremendously extend our range of products and services offered. Hands Down carries one of the largest ranges of hair, nail and beauty products, giving you access to leading professional and retail brands. It’s our outstanding reputation for great value and convenience that makes Hands Down one of the premier suppliers in South Africa! 

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