About Us


EMSA Distribution (Pty) Ltd was founded by Jonathan Lieman in 2017, having worked in the industry since 2000. Drawing on his vast experience, the objective was to set up a company that was able to service the Southern African market with quality products and excellent service that caters to all hair and beauty salon needs. EMSA Distribution has grown significantly since it started, now operating out of multiple locations, and offering a host of international brands. In addition to the many sub-distributors we have nationwide, EMSA Distribution has now become the largest supplier in Southern Africa of professional hair and beauty supplies. Visit any of our showrooms in Cape Town or Johannesburg and sit down with one of our dedicated consultants for a tailor-made solution just for you!


Lime Light was the first company within EMSA Distribution to cater for the professional hair and beauty industry at large. We have an experienced team dealing with top colleges/training institutes around South Africa, as well as servicing top salons daily. We pride ourselves on the quality of our products and service. We have dedicated staff who will personally assist with any request, no matter how big or how small. Lime Light offers its products nationwide with a team of experienced distribution channels to assist in door to door delivery. We offer tailored solutions for any size salon/company, from the smallest hair clip to the largest salon bed. Leave it to Lime Light to help you with any of your salon needs.


Depilève is the world’s leading brand in professional hair removal systems, currently distributed in more than 120 countries! Depilève believes in catering towards any and all waxing requirements with only the highest quality products and professional service. As such, Depilève’s mission is to provide a wide range of pre- and post-depilatory cosmetics and equipment that condition and treat skin to reveal all its beauty after hair removal. From any skin condition to any hair type and for all areas of the body, we have the wax for you. Combining the best treatments with the latest technology and meticulously designed methodologies for which we offer training, trust Depilève to be the brand your hair removal services need.


Hands Down is a leading and dynamic wholesaler for the hair and beauty industry since 1999, offering extensive ranges in hair and nail consumables. In our ever-changing and constantly evolving industry, Hands Down has always aimed to provide the latest quality products and essentials that cater for all the varied needs of salons and spas around the country. In June 2019, Hands Down officially became part of the EMSA family and now offers a much wider range of products and services, including beauty products, salon furniture and salon equipment. Now, Hands Down services customers across the country and provides them with access to leading professional brands while maximising great value and convenience, making Hands Down a premier supplier for any salon.

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